In 1971 Le Rose Nominees Pty. Ltd. opened its first
supermarket in Seaford, Victoria. Since that date, the
Directors, Leo and Rose Blake, have purchased and on
sold many stores culminating today into two formats.
Leo's Fine Food & Wine concentrates
on gourmet and creative style foods, whilst also fulfilling
the basic supermarket requirements. The future location
of these sites will be in the inner suburban areas.
The Maxi Foods brand places an emphasis
on product and price, marketing the brand mainly through
handbill distribution in the outer suburban areas of
Today the company believes the successful future of
food marketing will be conducted in a customer 'feel
good’ environment, where they are happy to return
to enjoy a pleasant shopping experience.
The philosophy of both banners is to:
(a) Ensure that all traditional grocery shelf prices
are equal to or lower than the national chain stores.
(b) Provide an extensive range of Fresh Food departments,
where by all preparation of products are maintained
at store level
(c) Instill a high standard of presentation of all merchandise
sold and build a reputation for cleanliness second to
none in the industry
(d) Recognise the need for quality people to exercise
these functions, whilst receiving individual job satisfaction.
The company's Head Office is situated at Level 1,
133 - 137 Burgundy Street, Heidelberg. Here there is
also provision for meeting rooms, and is the location
for staff training and the cooking school.
The name Le Max Group is a simplified means of incorporating
both the Leo's Fine Food & Wine and Maxi Foods together
for the combined negotiation with suppliers and the
payment of accounts.
Leo's Fine Food & Wine stores are currently located
at Heidelberg, Kew and Hartwell. Maxi Foods is located
at Upper Ferntree
Gully. The Le Max Group employs over 600 employees in
full-time, part-time and casual positions.